Digital Marketing for Small Business
Most small businesses get sold tactics. We start with a website built to convert — then drive the right people to it through search, paid, and content. One team, one plan, plain English.
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What we do
Above: a concept build for a boutique hotel — the kind of site we make for businesses that sell on feel rather than price.
What you can hold us to
1business day
To hear back from a person, not an autoresponder
20minute call
The whole discovery conversation. No slide deck
0retainers
Nothing to sign before you have seen the plan
100%yours
You own the site outright — no rented platform
01Services
Most agencies sell one channel and call it a strategy. We start where the money actually lands — your website — and build outward only where it earns a return.
A small business website has one job: turn a visitor into a phone call. Most don't. We design and build sites that load fast, read clearly, and make the next step obvious.
Get found by people already looking for what you sell. Local listings, on-page work, and content that ranks.
Google and Meta campaigns with budgets we can defend line by line. No spend without a reason.
The words that do the selling — service pages, newsletters, and follow-up that keeps you in mind.
A steady presence and a review pipeline, so the first thing people find about you is the right thing.
02The difference
Nothing about the company changed — not the services, not the prices, not the market. Only whether the site made it easy to say yes. Drag to compare.
Illustration of our approach — not a specific client engagement
What “built to convert” means
Four decisions do most of the work. They are not design preferences — they are the difference between a site that gets looked at and one that gets called.
03Selected work
Each one started with the same question: what does this business need a visitor to do next? The answer changes the layout before it changes the colour.
Home Services
An emergency HVAC call is a panic search at 6am. The whole page answers one question — how fast can someone get here — and puts a live dispatch board where the stock photo usually goes.
Response time as the headline
Professional Services
Most dental sites ask you to call during office hours. This one puts real availability in the hero, so booking takes three taps and never touches a phone queue.
Booking before the fold
Retail
A roaster competing on provenance, not price. Product detail carries the weight normally given to lifestyle photography, and the subscription sits beside the one-off buy rather than behind it.
Provenance as the product
In-house concept builds — shown to demonstrate approach, not client engagements
04Clients
The businesses we work with are usually run by the person who answers the phone. Here is what a few of them say about it.
“Before Summit, I was spending $3k a month on ads with nothing to show for it. Now I'm getting 15 to 20 quality leads every week and actually had to hire another tech to keep up.”
+312%
Increase in qualified leads
“The best part? They actually understand the plumbing business. I'm not explaining basic stuff — they get it. My phone rings with real customers, not tire-kickers.”
4.2x
Return on ad spend
“I was skeptical about another marketing company, but Summit delivered from month one. Transparent reporting, real results, and they actually answer when I call.”
$47K
Revenue from leads in 90 days
05How it works
You should always know what we are doing and why. If an agency cannot explain that simply, it is usually because the answer is not flattering.
We ask what the business actually needs — where customers come from now, what has been tried, what it cost. No pitch deck.
You get the plan in plain English: what we would do first, what it costs, and what we expect it to change. Yours to keep either way.
The website comes first, because every other channel points at it. Fast, clear, and set up so results can be measured.
Search, paid, and content — added where they earn a return. We report monthly in numbers you can check yourself.
Start here
A short conversation, then a written plan you can act on — with us or without us. No retainer talk until there is something worth retaining.
What happens next
Project enquiry